Puts Its Own Brands Front and Center on Prime Day

is heavily promoting its own brands in its Prime Day marketing campaign, and it serves as a reminder of how many different brands it offers across a range of product categories. In a follow-up

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has been quietly evolving Prime's look, and it signifies

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fulfillment strategy set to deliver more profits and more

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Puts Its Own “Brands” First Above Better-Rated Products

Puts Its Own Brands Front and Center on Prime Day

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axes some private-label brands as part of wider cost cuts

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